Turn ideas into innovative products
All products start as a simple idea. Develop yours and enhance the lives and daily health routines of users.
Incubate and accelerate ideas
Create new cutting-edge tech products to update the ways consumers adopt new daily habits. Access our 9-time CES award-winning lab to speed up your innovation process and offer new ways for your customers to take charge of their health.
Award-winning group
BMind Smart Mirror
BHeart Health Tracking Bracelet
BCool Connected Thermometer
BBalance Smart Matscale
CareOS Themis Smart Mirror
CareOS Poseidon Smart Mirror
Mateo Smart Bath Mat
CareOS Artemis Smart Mirror
Kolibree Magik Smart Toothbrush
Kolibree Ara Smart Toothbrush
Discover our innovation process
Failure is just another step in the process of creating something great, but this can be difficult if you don’t have a place to test and potentially fail without consequence. Our innovation lab supports you as you ideate, test, fail, learn, test again, and get early adopter feedback to develop a useful product. This process helps test your idea’s product-market fit to ensure it’s viable, feasible, and desirable.
1. Discovery phase
- Frame the problem that we want to solve
- Question how to make an impact on users’ daily practices
2. Ideation phase
- Interview consumers to understand their needs related to health and wellness practices
- Generate ideas for innovative solutions
- Identify how the product impacts a daily health index
3. Building phase
- Iterate on prototypes to find the product-market fit
- Speed up the product-market fit validation with a direct-to-consumers launch
- Learn and iterate through our beta tester community
4. Scaling phase
- Optimize the go-to-market process
Partnering with Colgate to change the way the world brushes
Looking for simple ways to help people take better care of their oral health, Colgate worked with Baracoda to develop and launch a line of connected toothbrushes. The technology, which tracks unbrushed or under brushed parts of the mouth, helped users increase brushing time by 250% and brushed surfaces by 20%.
Baracoda’s toothbrush technologies were selected for CES awards in both 2017 and 2018.
Make your product smart
The world around us is becoming increasingly unified with smart objects blending into our everyday lives. Yet, creating connected products requires advanced and specialized engineering skills that you may not have in-house. We make it easy to integrate AI and IoT capabilities into your products with our low-code platform.
Hear from our innovation team
Cross-functional squads run each project and have access to widespread expertise teams for any project needs including R&D, design, technical development (back end, front end, firmware, mobile, etc.), manufacturing, UX, and more. From the spark of an idea to building the prototype, we help you develop new products at an unprecedented speed.
Backed by science
For each project, we gather a scientific board composed of doctors and scientists. Their professional insights ensure that we develop technology in line with the latest medical standards and that the impact of our products is both relevant and accurate for users’ health concerns.
Get real user insights
Test your product with our community of beta testers so you can create innovations that speak to the true needs of your users. With invaluable user feedback throughout the innovation process, you can pivot quickly and easily to ensure you have the right product-market fit.
"Working with the Baracoda team, Colgate was able to launch an affordable connected toothbrush which helps people take charge of their health and well being. Brushing correctly is key to healthy teeth and gums which can, in turn, positively impact overall health. Our teams innovated together and are proud of Colgate Connected Brush's great user experience and positive impact on people's health."
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Frequently Asked Questions
What is an innovation lab?
An innovation lab is a creative space where teams can brainstorm new ideas and products and then develop and test those creations without fear of failure. These dedicated physical spaces promote collaboration and new relationships between teams or even organizations.
What is an innovation lab strategy?
Innovation labs use various tools and resources to help innovators experiment freely, develop quickly, and iterate until the product or idea is fully implemented and executed. They employ different methodologies including agile development, open innovation, design thinking, lean canvas, brainstorming, and human-centric design.
How do you build an innovation lab?
- Determine the objective of the lab. Will you work with a specific type of technology or industry?
- Establish your tools, methodologies, and metrics for success. Discover what kind of ecosystem and framework you want to build to help your collaborators succeed.
- Start innovating with new partners. Establish your first portfolio of clients and help them bring their ideas to life
- Accelerate your lab. Reinforce best lab practices with each project and leverage new opportunities to scale up.