About Baracoda

Established on three continents, Baracoda is a next-generation French industrial company that designs and produces connected objects and services providing preventative solutions in the fields of health, well-being, and safety. From the initial idea of a product to its large-scale roll-out, Baracoda fully controls the innovation chain and relies on leading partners to make its digital disruption products and technologies accessible to all.

At Baracoda Group our goal is simple: to find new and innovative ways to help people around the world lead better, healthier lives. We believe healthier lives start with preventative care in the home. Our connected health platforms are designed to empower consumers to leverage cutting-edge technologies such as Artificial Intelligence (AI) and Augmented Reality (AR) to make better decisions about their health and the health of their families.

At the same time, we enable Internet of Things (IoT) applications and devices to go further in connecting, interacting and delivering new insights to their users that rely on them everyday. For large brands looking to quickly bring connected health to their consumers, we jumpstart tech efforts by using our expertise to speed time to market through simple, sophisticated devices that leverage complex technologies to improve health.


A culture of innovation

From the first Bluetooth barcode scanner in 2001 to the first connected toothbrush using augmented reality in 2017, Baracoda has been at the forefront of innovation for the past 18 years. Combining a vast talent pool and a prestigious patent portfolio, the company aims to revolutionize « augmented » usage practices and improve health and well-being through data collection and analysis.


An Industry 4.0 company

In response to the global growth of the IoT market, Baracoda has developed an integrated industrial ecosystem, opening R&D units in Paris and the Silicon Valley, design offices in Hong Kong, and its own manufacturing facility in the Philippines. From augmented reality to data control, and AI to behavioral analysis, Baracoda has the expertise to transform ideas into industrial objects.


A partner ecosystem

Beyond its in-house expertise, Baracoda has created an exceptional talent management ecosystem, demonstrating its ability to partner with leading academic institutions and top brands. For example, our connected toothbrush, designed and developed by our subsidiary Kolibree, is marketed worldwide by Colgate. Apple recognizes the quality of Kolibree’s design and the intelligence of its software by featuring it in its stores.


Data sovereignty

Data is at the heart of what we do. Baracoda’s top priority is to ensure that data is kept safe. In analyzing the behavioral data of the consumers of our products, we follow the principle of « Privacy by Design » and are fully compliant with GDPR.

Our vision

From the initial idea to the industrial object, we create products and services that transform usage habits and revolutionize markets. Following the digital disruption in the areas of well-being, health, and data, we form part of a new generation of industrialists who are convinced that scalable and connected everyday objects are the future of the experience economy.

Around the world, from developing countries to modern societies, healthcare challenges are compromising our way of life. From the food supply chain to the air we breathe, as a global community, we are seeing our impact on this earth. And our health is paying the price.

Baracoda Group believes that technology can help slow the advances of environmental and economic impacts on our health by allowing us to monitor, measure and immediately gain access to critical knowledge, tools and technologies that can prevent health problems before they take hold. We also believe in people power - given the right tools and information, people will take a proactive approach to preventative care. Finally, we believe in science and the medical community and its ability to reach, educate and continually strive for new advances to the challenges we face today.

This combination of people, technology and medical science will open up completely new avenues for making our lives better and healthier each day. By partnering we can have a greater impact in a shorter amount of time and even save lives. Baracoda Group is a part of this new evolution of medical science and technology and we hope you will join us in this effort.

Our values



We believe prevention today is the cure for tomorrow. Our connected health devices and platforms leverage technology in order to discover, monitor and educate consumers about new habits that can prevent health problems before they begin.



The key to prevention is healthier habits and effective maintenance. That's why we design connected objects that have a major impact on the daily health and well-being of consumers, allowing them to change their behavior to improve their health and lifestyle for themselves and their family.


Science & Technology

We are convinced that new technologies such as Big Data, AI, AR and IoT are the keys to helping people live long, healthy lives. We also believe in technology’s ability to give the scientific community the data they need to make major medical advancements from tools to treatments. That’s why our connected devices allow user to opt-in to provide behavioral data to research communities through Apple ResearchKit.



We place partnership ahead of everything else. We know that the right partnerships require trust, time and close collaboration. That is how Baracoda Group came to be what it is today. Our 3 shareholders began working together over 18 years ago with a dream of building technologies that make lives better. Today we speak in terms of years and decades with our partners so they know we are with them for the long haul.

Our subsidiaries


The smart oral care company.


Makers of connected objects.


Data in the service of a safer and more transparent world.


Intelligent software development.


The first smart Health & Beauty hub for the connected bathroom.


The European leader in online radio solutions.


The 1st smart bath mat

Your partner in IoT

IoT Devices

Baracoda brings new life to IoT devices. We leverage cutting-edge technologies and objects such as mirrors, sleep aids and toothbrushes to deliver new features, functionalities and experiences to users. More importantly our platforms encourage new behaviors and daily habits that keep users engaged and connected over time.


Baracoda opens opportunities. Our partnerships, R&D, technology and business expertise allow companies to quickly enter new markets and leverage new technologies for competitive advantage and increased revenues. We are your R&D team in a box.


Baracoda Group companies build products that increase the consumer experience for multiple markets including, healthcare, home appliances, hospitality, insurance, real estate and retail.

Our Technical Expertise

With patent pending technologies, Baracoda Group is a leading connected health company. We build platforms and devices you can trust and experiences that users and consumers engage with day after day.

We are experts in:

  • AR, AI, and IoT
  • Hardware design and manufacturing
  • Technology research and development
  • Go-to-market strategies and partnerships
  • Software development
  • 3D Object Recognition
  • User experiences and interfaces
  • Inventing and reinventing IoT-based business lines

Our story

Founded in 2000 by three partners, Thomas Serval, Matthieu Delporte, and Olivier Giroud, Baracoda quickly became the world leader in data capture solutions using Bluetooth technology. The company designed and launched a range of disruptive products, including the first Bluetooth barcode reader, the first Bluetooth GPS, and the first wireless radio in partnership with Orange.

Drawing on its strong innovation culture and its expertise in Big Data and artificial intelligence, Baracoda gradually diversified its activities while developing its integrated industrial capacity. The company went global in 2009, after opening a research center in Hong Kong and, in 2011, a software development unit in Poland.

In 2017, with around thirty patents, and having become a major and recognized player in IoT innovation in France and abroad, Baracoda announced a partnership between its subsidiary Kolibree and Colgate to distribute the first connected electric toothbrush in the Apple store.

Today, Baracoda combines all the skills of a 21st century company: the importance of object design, vertical integration of industrial design and production, artificial intelligence in the service of everyday objects connected and operated by secure software, business partnerships with leading brands. Its value proposition responds to new consumer expectations: a personalized, scalable, and perfectible experience according to individual usage practices.

Our team

Thomas Serval

Innovation, Strategy & Business Development

A graduate of the Ecole Normale Supérieure, and of the Ecole Nationale de la Statistique et de l’Administration Economique (Ensae), Thomas filed his first patent - a Bluetooth barcode scanner - in 2000, and co-founded Baracoda the following year. A « Serial entrepreneur » and visionary leader, Thomas transforms large companies, as much as the daily life of consumers, through his disruptive innovations.

Matthieu Delporte

Finance & Operations

Matthieu began his career in a ministerial office before launching SavoirWeb, a software publisher. He then co-founded Baracoda, where he successively held the positions of CFO, COO, and CEO. Director of several French and international companies specializing in big data, software, and connected objects, Matthieu is Managing Director of Baracoda Group and responsible for the administrative and financial management of the subsidiaries.

Olivier Giroud

Products & Technologies

Olivier has 15 years of experience in technology. He began his career as CTO of Baracoda before becoming CTO of the Kolibree subsidiary. Olivier has held senior consulting positions at McKinsey before co-founding Flaminem, another Baracoda subsidiary. He holds master's degrees in science and mathematics from Ecole Polytechnique and Telecom Paristech.

Sophie André

Human Resources

Sophie graduated in Psychology and Human Resources from Ecole des Psychologues Praticiens, and is certified in Executive Coaching from HEC. She was in charge of several HR related topics in big technological international groups (HP and Microsoft), industrial groups (Schneider Electric) and startups. At Baracoda, Sophie is leading Human Resources.

Mickael Bouffaut

Design & Manufacturing

Mickael is an entrepreneur with over 17 years of experience in product design and electronic manufacturing. Prior to founding Kaertech in 2009, Mickael was acting as Chief Operation Officer of Baracoda. Mickael holds a master’s degree in Electronics and computer science from Ecole Polytechnique of Nantes University and a Senior Executive Leadership Program (certificate of achievement) from Stanford.

Aleksander Palka

Software & Services

Aleksander has over 17 years of experience in various aspects of software engineering. He joined Baracoda in 2003 and has been the managing director of Alsoft since its establishment in 2006. Aleksander holds master's degrees in computer science from Telecom Paristech and the Cracow University of Mining and Metallurgy.


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