CES 2024: The world's largest tech show is back

CES 2024 Trends overview

The Consumer Electronics Show roared back with a pre-pandemic level of vigor, reaffirming its status as a major technological spectacle. From January 9-12, over 4.300 exhibitors descended upon Las Vegas to unveil their latest innovations. From artificial intelligence (AI) to health and wellness products, CES 2024 provided a glimpse into the future of consumer technology.

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A shift in global dynamics

After a two-year hiatus due to the COVID-19 pandemic, Consumer Electronics Show returned to Las Vegas with a bang. With over 135.000 attendees from 150 countries, the show is now back to its pre-pandemic level.

Unlike previous years, CES 2024 witnessed a noticeable shift in its global character. While Chinese companies have traditionally played a major role at the event, household names like Huawei, Alibaba, and Tencent were no-shows this year. Their absence has altered the landscape, transforming the event into a predominantly Western stage for innovation.

At Eureka Park, 1,400 tech pioneers from all over the world showcased their products. With nearly 500 booths, South Korea has emerged as a prominent player in the global startup community. Korean start-ups demonstrated their expertise across the electronics production chain with innovations such as Peel & Play educational sensory toy or Hurotics' H-Flex, an exoskeleton for post-injury rehabilitation.

Peel & Play educational sensory toy

Peel & Play educational sensory toy

Additionally, a strong presence of European companies – France, Italy, and Netherlands – along with Japanese startups confirmed their growing influence on the international stage.

From quirky to realistic: a new era in product innovation

Do you remember smart tennis sensors or a TV specifically designed to watch smartphone videos? CES has been known for showcasing eccentric and sometimes surreal products that push the boundaries of technology. Well, this year, there was a noticeable shift towards practical, everyday products. It was like CES grew up and decided to focus on functionality – say hello to a new generation of promising TVs, powerful computers, and more AI-powered gadgetry like TimeKettle X1 for real-time translations.

Noteworthy was the commanding presence of corporate behemoths – companies like Kohler and L'Oréal showcased concrete, realistic solutions, steering away from conceptual whimsy towards impactful, market-ready products. The landscape featured familiar yet advanced technologies like a smart hairdryer that saves energy or a pair of glasses with advanced hearing solution. Who said practical can't be exciting?

L'Oréal Airlight Pro

L'Oréal Airlight Pro

AI's ubiquity across industries

The acceleration of Artificial Intelligence permeated every corner of CES 2024. From smart homes to connected cars, AI emerged as the backbone of innovation, showcasing its versatility and transformative potential across various fields.

One of the most exciting developments was the integration of air gestures. Imagine controlling devices and interfaces through hand movements in the air, without even touching them or using voice commands?

The coolest AI right now: from air gestures to intent detection

Discover the latest advancements in artificial intelligence showcased at CES 2024.

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The rise of health & wellness tech

Post-COVID, health and wellness took center stage. Whether integrated into cars or smart homes, CES underscored the growing importance of consumer technologies in promoting well-being. A powerful reminder that technology can truly make a positive impact on our lives.

One of the emerging trends was predictive wellness. New-generation health devices use AI to analyze data and identify potential health risks, allowing individuals to take proactive preventive health measures and enhance their overall quality of life.

Stay ahead of the curve

In 2024, the Consumer Electronics Show proved that technology isn't just about gadgets. It's about shaping a functional and user-friendly world for all of us.

As the tech landscape continues to evolve at a rapid pace, stay connected to develop engaging and scalable products, powered by AI. With over 20 years of experience and over 10 million devices delivered across the world, we ensure the world’s biggest brands get it right, every time.