Fast Company Names BBalance a Finalist in 2023 Innovation by Design Awards

Celebrating more than a decade of Innovation by Design, the 2023 honorees include nearly 500 projects, products, and services from Adobe, PepsiCo, Canva, and others.

Girl and her parents standing on BBalance in a modern bathroom

Paris, France, August 23, 2023BBalance was honored in Fast Company’s Innovation by Design Awards for 2023 in the wellness category. BBalance is the world’s first smart bath mat that seamlessly integrates into daily routines and measures weight, body composition, posture, and balance to guide users through personalized balance, musculoskeletal (MSK), breathing, and centering exercises.

The Innovation by Design Awards, which can be found in the September 2023 issue of Fast Company, honor the designers and businesses solving the most crucial problems of today and anticipating the pressing issues of tomorrow. The competition, now in its 12th year, features a range of blue-chip companies, emerging startups, and hungry young talents. It is one of the most sought-after design awards in the industry.

“BBalance is honored to be recognized for this award. It’s a testament to the work we’re doing to create a scale that combines both sleek design and preventative health technology that helps users monitor their well-being from home. We look forward to continuing our mission to create simple ways for customers to better understand and improve their health.”

Jean-Marc Druesne
CEO of BBalance

“So much innovation news these days is focused on AI,” said Brendan Vaughan, editor-in-chief of Fast Company. “This year’s Innovation by Design honorees are a reminder that it’s human ingenuity that drives invention.”

The judges include renowned designers from a variety of disciplines, business leaders from some of the most innovative companies in the world, and Fast Company’s own writers and editors. Entries are judged on the key ingredients of innovation: functionality, originality, beauty, sustainability, user insight, cultural impact, and business impact.

Winners, finalists, and honorable mentions are featured online, and winners and finalists are featured in the issue of Fast Company magazine, on newsstands August 29, 2023.

To see the complete list, go to

About Baracoda

Established on three continents, Baracoda is a leader in Daily Healthtech. Baracoda infuses connected tech into the everyday routine, leveraging AI, data analysis, machine learning, app development, gamification and more. Baracoda launches products and scale business alongside global market leaders, relying on a unique B2B2C business model. Its CES-awarded innovation model is driven by quantitative indexes, developed in-house to recognize daily habits that improve health and wellness.

About Fast Company

Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with our sister publication Inc., and can be found online at

Media contacts

Brianna Bruinsma
Firebrand Communications for BBalance
+1 951-256-0007