We are innovators,
entrepreneurs,
and makers
on a mission to change the world.
3
19
250+
Bringing together innovators from around the world
Our Executive Team
Thomas Serval
Co-Founder & CEO
Olivier Grioud
Co-Founder & CTO
Matthieu Delporte
Co-Founder & Managing Director
Sophie André
Chief People Officer
Xavier Latil
Chief Business Officer
Aleksander Palka
Head of Software
Mickael Bouffaut
Head of Engineering
A streamline history of success
2014
- First connected toothbrush - sparking simple changes in daily practices
2016
- First camera-based experience for toothbrushing - adding a new building block to our unique tech platform
2017
- First toothbrush with AI (CES Award) - building a smarter toothbrush
2018
- First Connected mirror (CES Award) - solidifying our focus on bathroom innovations with new technology
2019
- First Smart mirror providing daily monitoring (CES Award) - a new way to reflect on our health
2020
- First matscale™ with footprint recognition (CES Award) - weight is an index, balance is the real purpose
- First skin analyzer through a camera and smart mirror (CES Award) - taking a closer look at skincare
2021
- First AI assistant integrated for daily health and hygiene prevention into a smart mirror (CES Award) - preventative care just got a lot smarter
2022
- BBalance smart matscale coaching experience (CES Award) - bringing guided fitness into your home
- BCool connected thermometer (CES Award) - battery-free technology for a sustainable future
2023
- BHeart health tracking bracelet (CES Award) - battery-free technology for endless energy
2024
- BMind smart mirror (CES Award) - the world’s first smart mirror for mental wellness
Trusted by global brands
Our values
safe
We strive to provide a safe work environment in every respect
smart
We think smart and focus on developing skills, talent, and community learning
trustworthy
We build long-term, trustworthy relationships with our employees and clients
everyday
We focus on improving the everyday lives of our employees by providing a flexible work environment
open-minded
We are open-minded, creative, international, and inclusive
ambitious
We are not afraid to be ambitious in our recruitment and performance standards
simple
We keep it simple with an open door policy, limited hierarchy, and transparency in all that we do
playful
We remember to be playful and integrate fun and collaboration whenever possible
you
We focus on you, our talent and the true heart of our company
Building our expertise
With varied skills, we aim to provide first-class access to innovating, developing, and manufacturing impactful healthtech products that consumers will love. Since 2000, our founders, Thomas Serval, Matthieu Delporte, and Olivier Giroud, have been disrupting the tech world and carving out a place for Baracoda at the forefront of innovation in France and abroad. Our ambition and innovative spirit have led to privileged partnerships with some of the world's leading companies.
Our commitment to a sustainable future
At Baracoda, innovation and responsibility go hand in hand. We believe that lasting impact comes from empowering users through preventive technology, but also on how we care for people, the planet, and the integrity of our business.
We’ve formalized this commitment through a comprehensive CSR Policy and a Charter for Sustainable Development & Ethics. These documents how we design products, engage with our ecosystem, build inclusive teams, and ensure ethical governance at every level.