People sitting during a meeting with laptops and sticky notes

We are innovators,
entrepreneurs,
and makers
on a mission to change the world.

3

continents

19

nationalities

250+

passionate people

Bringing together innovators from around the world

Group of Baracoda employees outside

Our Executive Team

Thomas Serval

Thomas Serval

Co-Founder & CEO

Olivier Grioud

Olivier Grioud

Co-Founder & CTO

Matthieu Delporte

Matthieu Delporte

Co-Founder & Managing Director

Sophie André

Sophie André

Chief People Officer

Xavier Latil

Xavier Latil

Chief Business Officer

Aleksander Palka

Aleksander Palka

Head of Software

Mickael Bouffaut

Mickael Bouffaut

Head of Engineering

Show more

A streamline history of success

2014

  • First connected toothbrush - sparking simple changes in daily practices

2016

  • First camera-based experience for toothbrushing - adding a new building block to our unique tech platform

2017

  • First toothbrush with AI (CES Award) - building a smarter toothbrush

2018

  • First Connected mirror (CES Award) - solidifying our focus on bathroom innovations with new technology

2019

  • First Smart mirror providing daily monitoring (CES Award) - a new way to reflect on our health

2020

  • First matscale™ with footprint recognition (CES Award) - weight is an index, balance is the real purpose
  • First skin analyzer through a camera and smart mirror (CES Award) - taking a closer look at skincare

2021

  • First AI assistant integrated for daily health and hygiene prevention into a smart mirror (CES Award) - preventative care just got a lot smarter

2022

  • BBalance smart matscale coaching experience (CES Award) - bringing guided fitness into your home
  • BCool connected thermometer (CES Award) - battery-free technology for a sustainable future

2023

  • BHeart health tracking bracelet (CES Award) - battery-free technology for endless energy

2024

  • BMind smart mirror (CES Award) - the world’s first smart mirror for mental wellness

Trusted by global brands

Our values

safe

We strive to provide a safe work environment in every respect

smart

We think smart and focus on developing skills, talent, and community learning

trustworthy

We build long-term, trustworthy relationships with our employees and clients

everyday

We focus on improving the everyday lives of our employees by providing a flexible work environment

open-minded

We are open-minded, creative, international, and inclusive

ambitious

We are not afraid to be ambitious in our recruitment and performance standards

simple

We keep it simple with an open door policy, limited hierarchy, and transparency in all that we do

playful

We remember to be playful and integrate fun and collaboration whenever possible

you

We focus on you, our talent and the true heart of our company

Baracoda CEO presenting in front of the company logo

Building our expertise

With varied skills, we aim to provide first-class access to innovating, developing, and manufacturing impactful healthtech products that consumers will love. Since 2000, our founders, Thomas Serval, Matthieu Delporte, and Olivier Giroud, have been disrupting the tech world and carving out a place for Baracoda at the forefront of innovation in France and abroad. Our ambition and innovative spirit have led to privileged partnerships with some of the world's leading companies.

A girl washing hands in a bathroom

Our commitment to a sustainable future

At Baracoda, innovation and responsibility go hand in hand. We believe that lasting impact comes from empowering users through preventive technology, but also on how we care for people, the planet, and the integrity of our business.

We’ve formalized this commitment through a comprehensive CSR Policy and a Charter for Sustainable Development & Ethics. These documents how we design products, engage with our ecosystem, build inclusive teams, and ensure ethical governance at every level.

Want to know more about us?